After studying Printed & Fashion Textile design in Liverpool in the early nineties, Soraya Dayani returned to her native London to produce visuals for launch parties and fashion events. After four years working in Print design Soraya gave up the sketchbook an education in which she immediately parlayed into the building a strong career as a Freelance Fashion stylist. Soraya got her start as a Fashion Editor at the London style bible, i-D magazine after assisting Edward Enninful, Editor of British Vogue. After a stint in Paris, she now calls New York home.
Since her start she's consistently worked alongside internationally renowned Designers, Photographers, and Art Directors on various advertising campaigns, brands, editorial shoots and commercial videos.
Soraya has also taught at the Royal College of Fashion, MA Fashion program.
Editorial and commercial projects with the following photographers: Arthur Elgort, Christian Weber, Marcelo Krasilcic, Andreas Sjodin, Craig Salmon, Philippe Salomon, Arnaud Pyvka, Miles Alridge, Riccardo Vimercati, Solve Sundsbo, Richard Phibbs, Giampaolo Sgura, Tim Barber, Pamela Hanson, Yelena Yemchuk, Nathaniel Goldberg, Vincent Peters, Alasdair Mclellan, Mark Lebon, Diego Uchitel, Max Vadukal, Ellen Von Unwerth, Camilla Akrans, Alex Cayley, Ben Watts, Paul Wetherall, Fabio Chizzola, Patric Shaw, Rankin, Simon Burstall, Amanda Decadenet, Cedric Buchet, Jonathan Becker, Steve Schofield and Perry Ogden.
CONTRIBUTED As fashion editor to i-D magazine for 12 yrs and freelanced at numerous international titles including Vanity Fair US, InStyle US, Lui magazine, Sports Illustrated 50th Anniversary, Vogue UK, Vogue US, Vogue Spain, Vogue Nippon, Italian Flair, The Ritz Carlton, French Magazine, Dazed & Confused, Big Magazine, L’Officiel, Muse, Zoo Magazine, S Magazine, Lula, Baku UK magazine, RollaCoaster, Marie Claire US, Ubikqwist, Numero Tokyo, Us Of America magazine.
CLIENTS include: Tiffany's, Jones NY, Proctor & Gamble, Brahmin, Esprit, H&M, Converse, Saks Fifth Avenue, Keds, Swarovski, Neiman Marcus, Top Shop, Bergdorf Goodman, Target, Evisu, Intimissimi, Giuseppe Zanotti, Pepe Jeans, Olay, Levi Strauss, Avon, MaxFactor and KMS, Bloomingdales, Clairol, Wella, Vidal Sassoon, Talbots, M.Gemi, KOSE, Chico's.
Consulted and styled for UK fashion forum Top Shop, Levi Strauss, Dockers and Lee Jeans and taught at the Royal College of Fashion, MA fashion program.
CELEBRITIES include: Adam Driver, Gabriel Day Lewis, Courtney Love, Hilary Swank, Harmony Korine, Olivia Wilde, Nina Debrov, Abbie Cornish, Jessica Lang, Vanessa Redgrave, Leigh Lezark, Lydia Hearst, Dianna Agron, Emilie De Raven, Steven Tyler, Aerosmith, Miss Shapes, Michael C Hall, Chloe Sevigny, Usher, James McEvoy, Noomi Rapace, Juliana Margulies, Pablo Schrieber, Sofia Vergara, Keri Hilson, Garrett Hedlund, Patrick Dempsey, Anna Paquin, Amber Heard, Shilo Fernandez, Yara Shahidi.
DIRECTORS Jonas Akerlund, Patrick Daughters, Grady Hall, Owen Silverwood, Michael Haussman, Filip Engstrom, Barnaby Roper and Mike Toth.